Christian, Pro-Life Pregnancy Centers exist to help young women and their families find solutions for an unplanned pregnancy. The best PRC/CPCs reach hundreds of women a month. Most of these women are, at least, open to the idea of having an abortion. Many of these women are already planning to end their baby’s life. The problem is, only a handful of pregnancy centers can claim that they reach out to these abortion minded women where they are – at home, in their bedrooms; scared.
outreach is more than just one venue
We do understand that outreach is more than just one venue. Setting up a booth at an event, forming partnerships with groups on University campuses, and radio advertisements on local stations are all valuable and reach many women. Without a dedicated inbound marketing strategy, however, they will fall far short of their potential.
For example, let’s say you’re on vacation with your family. One of your family members falls and breaks their arm. If you’re not spending time with people local to the area, you may have no idea what to do. In that moment of peril, most people will grab their mobile phone, go straight to Google, and search for local hospitals. This is becoming more and more true of most generations now.
Now, let’s take that example and show why this is an important subject for a Christ-centered pregnancy clinic…
A young woman finds out she is pregnant. She isn’t married and knows her parents will be upset with her. She watches a lot of TV and due to the popularity of sin in Hollywood, she knows Planned Parenthood can take care of everything for her. She picks up her phone and searches for her local Planned Parenthood branch. While searching, another option appears just above for a different pregnancy center. This pregnancy center’s advertisement says: “Think you may be Pregnant? Let us help you plan for parenthood.” with a tagline that says “We have free tests, ultrasounds, baby supplies, and a caring staff.” The lingo is right, the test is free, and it feels like she’ll be taken care of.
Do you think that pregnancy center will be a real option for this confused woman? What if she clicks the link and finds a highly targeted site that is clear, compassionate, and easy to understand? You see, with inbound marketing, the power is that you meet the potential client where they are rather than expecting them to remember who you are when the chips are down. You’re there for them in their time of need – which in many ways, is the very essence of being a follower of Christ.you meet the potential client where they are rather than expecting them to remember who you are when the chips are down
This isn’t just a “feel-good” example however. We have proven statistics and numbers to back the power of online advertising through mediums such as Google, Facebook, and other venues. We’ve already built successful advertising strategies to reach abortion minded women for pregnancy centers and know the formula to repeat it again and again.
You owe it to your donors to explore inbound marketing. Whether you choose Handiwork Marketing or another company, you will see amazing returns with a properly built and executed inbound marketing strategy. Reach out to us via the form below if you want to know more.