Trying to create awareness for your pregnancy center or organization? The internet is a goldmine for reaching young people who are considering abortion, as well as for attracting donors. The level of targeting that is available to you, as well as the passion that people have for this cause, will enable you to accomplish more than you will ever have imagined possible by doing print or radio ads. Here are a few ways you can reach women considering abortion.
Advertise on Google Adwords
Google Adwords is a great way to reach women considering abortion or who to reach potential donors. You can target people based on the keywords they are entering into their Google search bar. By choosing the right keywords, it’s really easy to get your ads in front of people who are thinking about an abortion or who want to donate to pro-life causes.
In addition, Google has a Google Grants program, which you can apply to if you have a nonprofit charity status. If accepted, you’ll get $10,000 a month in free advertising. Limits include a $2 maximum bid per click, a daily budget of around $330 and only using text ads, but this is a great way to reach a lot of people at no additional cost if you have a small budget.
Advertise on Facebook
Although Facebook doesn’t have a grants program, they are really valuable for marketing, mainly because of their targeting capabilities. You’re not limited to targeting people who have shown an interest in having an abortion. You can target people who recently got married, people who are single and pregnant, people who often donate to Christian charity causes and so on. You can also use an app to add a donate button to your Facebook page.
Go Viral on Social Media
Social media is a great way to get tons of free exposure. Because pro-life advocates feel so strongly about the cause, it’s not hard to get people to share your content and make your campaign go viral.
One way to get people to share your campaign is by giving away a free PDF book when someone shares your post. You can use a tool such as Pay With A Tweet for this.
Another way to gain exposure is by using hashtags that are popular with the pro-life and Christian community. Use tools such as Trendsmap, Hashtagify, and RiteTag to find hashtags that are trending and to see how much exposure you’ll get by using them. You can also create a custom hashtag for your campaign and encourage pro-life users to use it, which will help bring awareness and help you go viral.
Start a Video Marketing Campaign
Video is a great marketing tool, but it is even more so for nonprofits. It’s a great way to drive a point home and bring awareness to your cause. Create video testimonials which feature young women who speak out about pregnancy, grace, and love. You can also create animated videos which focus on the love of life. Video marketing is also a great way to get the word out about your organization and attract donors. Need help finding companies that can help you make that perfect video? Just ask us. We have great connections that can help you achieve that perfect video.
You can post your videos on YouTube and other video sharing sites, as well as on Twitter, Facebook and other social sites. If you’re a charity, you will be able to add a donate button to your YouTube channel. In addition, you can live stream events and conferences, which is another way to get the word out about your cause. Facebook Live is a great tool to use; your fans will get a notification when you go live.
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